Sunday, November 27, 2011

Assignment 5: Commercial Evaluations

The tone of the commercial is funny, but at the same time scary because anything can happen while you're driving. They're selling car insurance to people of all ages. I feel as though the commercial is successful because all Allstate commercials have Dean Winters in them so they are using the same character and in each one he is doing something different, but it grabs the attention of the viewers.
The tone of the commercial is happy and funny. It's directed towards adults looking to travel and is comical how they dress up the people in the commercial in only paint displaying they have "nothing to hide". They're selling flights to New Zealand on New Zealand Air. I believe the commercial is successful because it grabs the attention of those who see it, especially with the upbeat music playing. The narrator is a voice coming from off screen.


The tone of the commercial is happy. It's selling McDonald's food to be the same food that Olympians eat. It's a very friendly commercial directed to people of all ages. I believe the commercial is successful because it's showing that athletes who are in the Olympics eat at McDonald's therefore everyone who sees the commercial will want to eat just like an Olympian.
I think the tone of the commercial is supposed to be happy and somewhat funny. It is directed to students that have completed high school but do not want to go to college. I personally do not like this commercial and others that are like it. I find them very annoying and instead of actually paying attention to what the commercial is about, the song just gets stuck in my head and is very annoying. I do not find this commercial to be successful.

The tone of the commercial is funny. It is directed towards anyone interested in video games and also to anyone interested in hip-hop music. Someone interested in video games will pay attention since the beginning of the commercial looks like one for a new video game until they see the Kia car driving through with the LMFAO song playing which will then grab attention of viewers who like the song that is playing. I believe the commercial is successful and it is comical watching the hamsters dancing.

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